The legendary Oktoberfest in Munich - also known as the “Wiesn” - is the largest beer festival in the world as well as one of the most popular and longest-running folk festivals anywhere. It stands for conviviality, tradition and Bavarian “Gemütlichkeit”. For over 200 years now, people have come from all over the world to the Oktoberfest to commemorate this special occasion. The Oktoberfest Bier is an established component of the festivities and as such also a part of Munich’s rich brewing tradition. Paulaner brews the original Oktoberfest Bier. Indeed, it is one of only six Munich-based breweries that are permitted to brew and serve real Oktoberfest Bier. Paulaner has the vision to make Munich’s authentic way of life and the Paulaner beer culture experienceable worldwide – no matter if in Munich or at an official Paulaner Oktoberfest in the world.

As the last barrels were tapped in Munich marking the end of this year's Oktoberfest, we saw the celebrations continue in a different way across the UK, as Nicholson's Pubs started tapping their own Paulaner Munich barrels across their estate.

Words by: Rob Young - National On-Trade Manager