Celebrate Euro 24 with Paulaner

With the UEFA EURO 2024 just around the corner this summer it's time to gear up and get prepared for the excitement with Paulaner and Cave Direct.


Paulaner is offering Cave Direct customers an exclusive consumer competition to drive sales in your venue for the full duration of this year's UEFA EURO 2024 competition and to celebrate that the tournament is being held in Germany.

This competition gives your customers the opportunity to win a trip to Munich to watch a Bayern Munich game in the 2024-2025 season, a signed Harry Kane Bayern Munich Jersey, or a £200 package of Paulaner beer. All they have to do is buy a Paulaner beer at your Venue and upload an image of proof of purchase. 

Stock up for Euro 24 the Paulaner way - make sure you've got plenty of their range on hand on your draught offering such as Paulaner Weissbier and Munich Helles, to make watching the football even better. Not only that, our Paulaner portfolio also includes everything from Radler to the Alcohol-Free Weissbier, perfect options for your back bar this summer.

You could also take your offering to the next level by having 2-pint steins at the ready, as you provide the full Munich experience for your customers. Incorporating 2 pint steins into your bar offering will help elevate sales and ease pressure on the bar. 

To make the most of the tournament at your venue, here are some tips:

  • Start by grabbing a traditional German stein for your customers.
  • Oktoberfest vibes in mind, deck out your space with stuff like Bavarian flags, pretzels, and lederhosen to really get into the Germany theme.
  • Make sure you have enough Paulaner beer on hand—it's the go-to brew for Oktoberfest, so it's the best option to celebrate EURO 24 being held in Germany. You've got options like their classic Munich Helles or the Weissbier to choose from on draught.
  • To set up a great atmosphere for game day, put together a playlist that’s all about football and includes some top German tunes and anthems to boost everyone's mood.