Cave Direct Welcomes Sierra Nevada Brewing Co.

Expanding Reach and Accessibility of Sierra Nevada Across the U.K.

Sierra Nevada renowned for its exceptional craft beers and commitment to quality, is excited to announce a new partnership with Cave Direct, a distinguished distributor known for its extensive network and excellence in service. This collaboration marks a significant milestone in Sierra Nevada's expansion strategy, aiming to bring its acclaimed brews to an even broader audience in the U.K.

Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than four decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, California IPA, Torpedo®, and a host of seasonal, specialty and limited release beers.

Cave Direct, established in 1979 has built a reputation for excellence in distribution, known for their reliability, knowledge, and commitment to customer satisfaction. With a comprehensive network that spans the whole of the U.K., Cave Direct is well-equipped to support Sierra Nevada's growth.

“We are honoured to partner with Sierra Nevada, a brand that exemplifies innovation and quality in the craft beer industry,” said Neil Kitching, Managing Director of Cave Direct. “We look forward to working together to bring their exceptional beers to a wider audience and to contribute to their continued success and growth in the U.K.”

Cave Direct will launch with a select core range of Sierra Nevada Pale Ale, California IPA, Crisp Little Things and Torpedo. As well as the permanently available core range Cave Direct will be offering a wider range of Sierra Nevada specials on a presales basis to ensure freshness.

This partnership is set to commence from July 2024 with trade tastings being held by Steve Grossman at the Beermerchants tap on the 4th July followed by the Rat and Pigeon in Manchester on 5th July please follow the below link to register your interest in listing Sierra Nevada and attending the trade tastings.

Key Highlights of the Partnership:

Launch Date: July 2024

Core Range: Sierra Nevada Pale Ale, California IPA, and Crisp Little Things are permanently available on draught. Pale Ale, California IPA, Torpedo, Trail Pass Golden Non-Alcoholic, Trial Pass IPA Non-Alcoholic permanently available in package format. 
Specials: A wider range of Sierra Nevada specials available on a presales basis to ensure freshness

Join Us for Trade Tastings

Meet Sierra Nevada's team and taste their exceptional beers. Register your interest in listing Sierra Nevada and attending the trade tastings through the link below.

Register for Trade Tastings:


July 4th - Beermerchants Tap with Steve Grossman 


July 5th: Brewers Brunch in Manchester City Centre with Steve Grossman